Deanna Lane - Managing Director

With a career spanning more than 20 years in senior management roles. Deanna has specialised in providing strategic marketing and business development support to major organisations and industry bodies such as KPMG, Institute of Company Directors, Institute of Actuaries, Investment & Financial Services Association, Reuters, Citibank, Australian Stock Exchange, Time Warner and APP. As one of the pioneers of law firm marketing, Deanna worked for a number of years both in-house and as a consultant to Australia’s top tier law firms.

In 1997, responding to a need among her clients for high level support in the development of strategic marketing and business plans, Deanna established a specialist consultancy and during that time developed a unique series of practice development workshops covering the tendering process, client retention/loyalty, presentation skills, issues management and business communication and etiquette.

Deanna Lane - Managing Director of braddock lane & associates

Prior to specialising in professional services marketing, Deanna worked in advertising as Group Account Director.  She has also consulted to luxury brands such as CHANEL, Time Warner and Vogue Magazines.

Her community work includes a Youth Leadership Project for schools, fundraising for Bell Shakespeare, Australian String Quartet, Bangarra Dance Theatre, Sydney Children’s Hospital – Randwick, Breast Cancer Research Foundation, Garvan Institute of Medical Research.
Deanna lectures on business development and marketing, has published several articles on strategic planning and tendering, and known for her popular series of workshops called “Making All The Right Moves… how to get ahead in business’.