20 years in senior marketing and business development roles with global brands and in professional services has given us an insight into what works and what doesn’t.

Combining our experience both as in-house practitioners and also as external consultants, we identify new business opportunities and then design marketing strategies that successfully convert them into long term clients.

Audits

An essential tool for a business today
A unique management tool developed by braddock lane & associates is the Marketing Audit …
a valuable analysis that thoroughly reviews marketing effectiveness and streamlines business development activities to enable the company to focus on its core business.

With the increasing pressure on all businesses in an era of high employment, strong economic growth and resulting fierce competition, a different approach to marketing is required, there is a need within organisations to ensure that they have the right skills, tools, mindset and approach to achieve their business objectives, revenue targets and to remain competitive.

Planning

Stimulating business growth
Many business and marketing plans contain jargon and unrealistic objectives. The best plans are those that inspire and engage at all levels of the organisation… those are the plans that will be implemented…those are the goals that will be achieved.

Clients value our ‘10 steps to effective planning’ process.

A good strategic plan should provide a blueprint for the future of the organisation. It must be a living document, guiding activities, measuring progress and moving the organisation forward.

Communications

Aligning communications with business focus
Too often communications sits outside the planning process, resulting in a significant disconnect in the minds of the clients, the staff, the media and potential investors. When communications is in alignment with the business plan and used in a strategic way, everyone gets the right message.

We assist clients by creating powerful internal and external communications. Our services include client communications, firm brochures, marketing campaign materials, advertising copy, media management, crisis management and protocols, media releases and interviews, presentations, speechwriting and web content.